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PHILIPS AND XILINX DELIVER WORLD'S FIRST LOW-COST
PROGRAMMABLE PCI EXPRESS SOLUTION
INTEL DEVELOPERS FORUM, TAIPEI, Taiwan, April 11, 2005 - Royal
Philips Electronics (NYSE: PHG, AEX: PHI) and Xilinx, Inc. (NASDAQ:
XLNX) today demonstrated the world's first programmable PCI Express
endpoint silicon solution offered a much lower cost than traditional
solutions. Leveraging expertise in third-generation PCI semiconductor
technology, the Philips-Xilinx programmable PCI Express solution
costs less than $15.00 USD (in high volumes).
PCI Express is a high-speed, point-to-point serial connection that
offers a 2.5 to 80 Gigabit transfer rate. It has a dedicated link
to each device instead of a shared bus, and delivers advanced features
with scalable performance that gives manufacturers the flexibility
needed to quickly bring PC, peripheral and consumer electronic products
to market.
Comprised of the Philips PX1011A PCI Express PHY and a Xilinx Spartan
-3-based FPGA with an optimised Xilinx PCI Express LogiCORE IP core,
the flexible Philips-Xilinx PCI Express offering can be used in
many high-volume applications including add-in cards, host bus adapters,
graphics cards and high-end servers. The PCI Express solution is
also packaged in a low-profile form factor, supporting ExpressCard
technology applications for space-constrained modular expansion
platforms, and it is fully compliant to the PCI Express 1.0a specification.
"The Philips-Xilinx programmable PCI Express solution is making
it possible to develop a cost-effective, PCI Express compliant card
in significantly less time," said Keith Odom, director, Engineering
Architecture and Technology, National Instruments. "Further,
the programmable flexibility allows National Instruments to use
this solution in multiple product offerings which greatly leverages
development time and lowers costs."
"This new PCI Express solution draws on the expertise of two
industry leaders that enables manufacturers to bring a wide variety
of video and audio applications to consumers everywhere," said
Paul Marino, general manager and vice president, Business Line Connectivity,
Philips Semiconductors. "Working with Xilinx, we offer a flexible,
two-chip solution to customers who are looking to take full advantage
of the simple, fast connection applications PCI Express will bring
to the connected consumer."
Flexible Solution at Competitive Price Points
According to Electronic Trend Publications (ETP), the number of
PCI Express ports is expected to exceed 2 billion in 2008. "The
industry leaders are pricing their PCI Express offerings quite low,
responding to market demand for PCI Express based product offerings,"
said Steve Berry, principal analyst, ETP. "The aggressive pricing
of the Philips-Xilinx PCI-Express solution will help accelerate
the adoption of this interface in many different high-volume applications
by providing a flexible solution at competitive price points compared
to fixed devices."
About the Programmable PCI Express Solution
This robust solution includes the Philips PCI Express PHY that
delivers the SERDES serializer / deserializer and the Physical Coding
Sub-Layer (PCS) and offers excellent bit rate performance. The Philips
PHY consumes little power and features a small form factor that
makes it ideal for ExpressCard applications. The Xilinx 90nm Spartan-3
FPGA portion features an industry-leading combination of block and
distributed RAM, up to 784 I/Os, MicroBlaze™ 32-bit RISC soft
processors and embedded XtremeDSP™ functionality supporting
multiply and accumulates (MAC) functions (dedicated 18x18 multipliers
deliver up to 330 billion MACs per second).
"It was an easy decision to work with Philips, an industry
leader with a proven, fully compliant PCI Express solution. This
joint effort gives our respective customers immediate access to
a low-risk solution that has demonstrated successful interoperability
regarding a wide variety of PCI Express based devices," said
Mark Aaldering, vice president, IP Solutions and Embedded Processing
Division at Xilinx.
Pricing and Availability
The Philips PX1011A-EL1 PCI Express PHY will start sampling this
month, with general availability in June and is priced at less than
$5.50 in high volumes. The Xilinx XC3S1200E device with 1.2 million
system gates is available for under $9.00* in high volume. Philips
and Xilinx semiconductor devices can be obtained through a common
distributor Avnet, providing cost-effective services and solutions
vital to a broad base of more than 100,000 customers and 250 suppliers.
Please see http://www.avnet.com
for more information.
The LogiCORE intellectual property product provides a pre-defined,
100 percent compliant PCI Express endpoint solution suitable for
a broad range of high volume computing and communication applications.
The PCI Express LogiCORE IP core, DO-DI-PCIE-PIPE, is priced at
$14,000
(one time, site license fee). Please see http://www.xilinx.com/pciexpress
for more information.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI)
is one of the world's biggest electronics companies and Europe's
largest, with sales of EUR 30.3 billion in 2004. With activities
in the three interlocking domains of healthcare, lifestyle and technology
and 161,500 employees in more than 60 countries, it has market leadership
positions in medical diagnostic imaging and patient monitoring,
color television sets, electric shavers, lighting and silicon system
solutions. News from Philips is located at www.semiconductors.philips.com.
About Xilinx
Xilinx is the worldwide leader in complete programmable logic
solutions. For more information, visit www.xilinx.com.
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# 0549
* 500K volumes, second half 2006
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