John Bloomfield is a RF and SerDes Specialist Field Applications Engineer (FAE) serving AMD customers in New England and eastern Canada. He has been helping AMD customers with high-speed SerDes since the Virtex 5 days. In the last few years with the addition of analog RF capabilities with our RFSoC family, John now also helps customers to select, design in, and use these devices. Whether its “digital” serdes, or analog data converters, its all about moving those ones and zeros on and off our devices as fast as possible. Prior to AMD, John was an engineer and manager working in video, image processing, and FPGA acceleration. John lives in New Hampshire with his wife and son. He enjoys coffee, being a bit of a foodie, cycling and collecting tools (and using them too).